BMW CEO Harald Krüger: “Maybe me some underestimated”

As BMW CEO Harald Krüger has been not necessarily as a man of big fight announcements. The 53-year-old but also otherwise, he shows in an Interview with the manager magazine. Self-confident Kruger announces that by 2020, the market leader, Mercedes again as the most successful Premium brand replace.

“In 2020, we will once again be the number one, even if it is no walk in the Park,” says Krüger. 2016 BMW had to pay in a direct comparison of the sales front is located, 2017 Mercedes was able to build a lead of around 200,000 vehicles sold.

To implement Krüger his sales targets, among other things, with an extensive model offensive. In addition to the massive upper-class SUV BMW X7 is also the new Lifestyle-SUV BMW X2 the sales boost.

Behind the Scenes, the strategic realignment of the BMW Group – away from the traditional car manufacturer is already running. They wanted to accelerate the restructuring of the group “in a customer-centric mobility company and a Tech company”, says Krüger.

It is obvious, that the Chairman of the Board abuts with its plans within the group on Resistors. A Problem he sees in it: “Maybe you have underestimated me some,” said the BMW boss, “I can be a very hard and consistently.”

Source: manager magazin

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