BMW motorcycle sales in 2017: New sales record

With a sales increase of 13.2 percent BMW motorcycle can be recorded in 2017, the seventh sales record in a row. Worldwide have been delivered in the past year, a total of 164.153 two wheels to the customers. Therefore, the successful motorcycle comes closer to division the planned target of 200,000 units in the year 2020 is an important piece.

“The Sales in 2017, once again, shows that our motorcycle strategy. Our ongoing model offensive in the premium segment, we will continue consistently. With emotional and innovative new products, we will continue to expand in 2018, our product offering. The new GS models of the middle class are already on the way and more great products will follow. BMW motorcycle looks with great Confidence and joy in the future,” says Stephan Schaller, head of BMW Motorrad.

Unlike in the automotive sector the most important markets in the motorbike sector are to be found in Europe. So Germany is the Bayern once again the largest single market with 26.664 copies sold. France (24.3 per cent), Italy (17.3 percent) and Spain (17.6 percent) to report rates to the highest growth. Also in China and Japan worries about sales increases in the double-digit percentage range for healthy growth.

Within the broad model range, the two travel Enduro R 1200 GS and GS come to Adventure together for the first time on over 50,000 units sold. Also traditionally been strong: the R-series. With the new R nineT model variants, “Pure”, “Racer” and “Urban G/S” were sold in the Boxer-Segment total 86.090 vehicles – 9.6 percent more than in the previous year.

BMW Motorrad sales and Marketing chief Timo Resch is pleased about the positive development in the field of six-cylinder luxury Tourer: “With 6.719 vehicles and over 50 per cent increase in sales of our six-cylinder among the big winners in 2017. After Germany, the United States will remain in the coming years, an important market for BMW Motorrad.” So they wanted to expand the commitment of the brand in America.

With new models such as the BMW F 750 GS, or the Midsize Scooter C 400 X motorcycle expected division for 2018 for more sales increases.

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