Formula E: BMW is the title sponsor of the BMW i Berlin E-PRIX 2018

BMW is strengthening its involvement in formula E and will be starting this year, the title sponsor of the BMW i Berlin E-PRIX. In the past, the Munich-based “Official Vehicle Partner” of the electric-racing series, and provide, among other things, the Safety Car and the Medical Car for the organizers. So the BMW i8 and the BMW i3 will get a big stage in an environment that could hardly be more closely linked to the topic of electro-mobility and Innovation.

The Berlin E-PRIX on the 19. May 2018 will be the first race in the BMW i as the official title sponsor. The innovative electric-division of the BMW Group will receive the opportunity to convey to the visitors of the race even more of our own content and put their own vehicles in the scene. The partnership is planned to last several years and is intended to provide formula E Fans in Berlin in the coming seasons.

Jörg Reimann (head of BMW International Brand Experience): “The title-partnership for the German race in the FIG FIA Formula E Championship in Berlin, is for us an integral part of our far-reaching commitment in this series. BMW is in such cooperation, always in the centre, the Event actively, to offer to the visitors a unique experience around the brand BMW. That is exactly what we will do in the FIA Formula E BMW i, Berlin E-PRIX, together with the formula E.”

lejandro Agag (the founder and CEO of the formula E): “The race in Berlin was so far in every season a part of the calendar – and as long we also have been working closely with BMW i. It is great to see their growing involvement in the series. BMW i supported the ABB FIA Formula E Championship from the very beginning, first as Official Vehicle Partner, and now also as the title partner for the BMW i, Berlin E-PRIX. I am looking forward to see the many Fans in Berlin, who want to be sure again spectacular race on the grounds of the Tempelhof airport.”

[resources : bimmertoday.de]
by : klonr.com

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