1. Half of the year, and June 2018: BMW celebrates new sales records

Despite a strong year-on-year, the BMW Group was able to increase their sales in June 2018 once again to a new record-value set-up: Never before in June, so many vehicles of the brands BMW, MINI and Rolls-Royce have been sold as of 2018. Alone, the core BMW brand took place in June 200.610 customers and increased by 4.0 percent, with the addition of 37.955 MINI (-3.8%) and 355 Rolls-Royce (+16,8%). For the BMW Group on the whole, the world is at an increase of 2.7 percent more in sales of 238.920 units to beech.

For the first half of 2018, a new record value of 1.059.296 units the core BMW brand, the record from the previous year, was also 2.0 percent. The worldwide sales of MINI moves with 181.430 units (+0.1%) to the level of the previous year, Rolls-Royce reports a rise of 13.1 percent to 1.781 units. Together, the BMW Group is a global sales of 1.242.507 vehicles, which represents an increase of 1.8 percent. Also in the long term, the tendency of the company is on the right: The BMW Group was able to improve in the last 35 quarters, without exception, in the second quarter of 2018 is no exception.

A closer look at the sales drivers of the vehicles with electr fall again powertrain in the eye. Alone in June 2018 world 13.806 electric cars and Plug-in Hybrid, or 47.6 percent more than in the same month last year. For the first half of 2018, the BMW Group is already on 60.660 electrified units, surpassing the prior-year period to 42.5 percent. The target for 2018 of 140,000 vehicles by BMW i, BMW iPerformance and MINI Electric is unchanged to sell.

In the case of a total viewing of the series, the BMW 5-series is particularly eye-catching. With 191.185 units in the first half of the previous year was exceeded by an impressive 14.9 percent. Strong Numbers, the BMW X1 (152.866 / +11.8%) and the BMW 1 series (98.396 / +7,2%).

Globally, the growth of the BMW Group continues to rely on all three major regions. In the first half of 2018, the sales numbers increased both in Europe and in Asia and America. Most important Region, Europe remains ahead of Asia, in the individual markets, China dominated with a large lead over the United States and Germany. It remains to be seen how the currently emerging trade conflicts between the United States and some other countries on the sales impact.

Pieter Nota (member of the Board of management of BMW AG, responsible for sales and brand BMW): “With our strong sales performance in June, we have reached 35 growth quarters in a row, and we are confident that this Trend will continue. Due to the high ongoing production of the BMW X3 in China and South Africa, we will be able to support the strong customer demand for our popular X models. In order to develop from the second half of the year is increasingly positive. I am delighted about the continued popularity of our electrified vehicles, which recorded in June, its best month of all time. So we are well on schedule to reach year-end sales of over 140,000 electrified vehicles.
We observe how well customers in the markets to react, the electric mobility through a series of measures to promote. Three-quarters of all vehicles that we sell in Norway, electrified. And one of three in California delivered BMW 5-series is now a Plug-in Hybrid.”

[resources : bimmertoday.de]
by : klonr.com

Comments