MINI Clubman with Connected package: Amazon Echo Spot free

The networked possibilities of the MINI Clubman, has come up with the BMW subsidiary, a special Deal: anyone Who customer decides as a private until the 10.09.2018 for the purchase of a new Clubman with MINI Connected package, will receive an Amazon Echo Spot free. The Background is simple: The Echo Spot allows to make already prior to vehicle Takeover with the voice assistant, Alexa familiar – because it is also available in the car to answer questions and to make everyday life a little more pleasant.

The project is accompanied by a new advertising campaign, which will be the first played in the MINI-story available exclusively online. Under the title of “great NetWorker” is placed in front of all the networking of the small car in the focus, after all, the brand belongs here just like BMW for many years to the pioneers. With MINI Connected, it is, among other things, for many years, is possible to control selected vehicle functions via a Smartphone App, to take advantage of real-time traffic data, or to get the matching departure time to Reach the next event on the Smartwatch display.

Ulrike von Mirbach (head of Marketing MINI Germany): “The functions of MINI Connected features are designed to make it easier for our MINI riders in the everyday life and provide the optimum networking of the vehicle and the Smartphone. With the Integration of Alexa in the vehicle and the Echo Spot for the home we go a step further. Voice assistants are the next milestone in the digital world and MINI is here.”

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